I've posted before about some some instances of civilians making funny errors with a niche market like equstrian and cycling sports. I found another one today with a company that makes reflective gear for activities like running and cycling. I think the products are actually really cool, but it's clear they are new to marketing their gear towards horse people:
I had to google "spats" to see what they were going for.
And the "necklace" cracks me up.
But hey, great product, so check out Proviz for reflective gear for all your activities!